Acrylic vs Metal Displays - Which Is Better?

In-store displays and signs play a critical role in the success of a retail establishment. Without them, you are essentially wasting valuable physical space in your store, which ultimately results in a loss of sales and profits. While they are simple in design, signs and displays give you the ability to market products and items to customers. Generally speaking, most in-store displays and signs are made using one of two different materials: acrylic and metal. Here we'll take a closer look at the pros and cons of each material and reveal which one comes out as the winner.

The Importance of In-Store Displays

As previously stated, in-store displays are essential to the success of practically any retail establishment. Sure, you might be able to get some sales without them, but you are leaving tons of money on the table. Using signs and displays inside your retail store will encourage customers to purchase your products, and that's the end goal for most establishments. Whether your store sells clothes, electronics, groceries, jewelry, handbags or pet supplies, you need to use signs and displays to maximize your profits.

Metal Displays

Some of the displays you'll find on the market are made using a metal material, such as aluminum or steel. Aluminum displays are inexpensive, but they also tend to damage easily. Let's face it, store displays are sure to take a beating from customers running into them and knocking them down. Cheap aluminum displays probably won't be able to hold up under this type of pressure. Steel displays are a better choice simply because they are more durable, but they are also more expensive.

One thing you'll need to be aware of with metal displays is that they are prone to rust. Anytime moisture develops on metal, it's going to lead to rusting. Just the high humidity inside a retail store is enough to cause some of the cheaper metal displays to rust. You can prolong their life by keeping them dry, but that's about the only technique for slowing down the progress of rust.

Acrylic Displays

On the other side of the fence is acrylic displays. Based on its appearance, you might assume acrylic is just another form of glass, but this isn't the case. Acrylic is an incredibly hard plastic that's crystal clear. Unlike glass, however, acrylic doesn't break easily. You can hit it, kick it and run into it without fear of your acrylic displays breaking. Yet another reason why so many stores choose acrylic displays is the weight. Holding one of these displays in your hand will reveal just how lightweight the material is.

Maximizing Product Display In a Retail Clothing Store

In the retail fashion and clothing industry, displays are a key component to success. Your store can offer the most fashionable garments at the lowest prices, but it's all for nothing if you don't display it properly. Unfortunately, far too many store owners overlook the importance of garment displays, resulting in poor sales and overall performance. If this sounds like a familiar problem, keep reading and we'll reveal some simple ways to maximize your product display in a retail clothing store or boutique.

Waterfall Hooks

One of the easiest and most effective ways to display garments in a retail store is through the use of waterfall hooks (see image above). As the name suggests, waterfall hooks are designed in a diagonal shape to allow all garments to be seen. In a traditional hanger system, only the front-facing garment is noticed by customers, which ultimately limits its effectiveness. A better option, however, is to use a waterfall hook system. Instead of relying solely on the front garment to make an impression, you'll have multiple on display for customers to look at. For the price, there's no easier or better way to display a large number of garments in your retail clothing store.

Mannequins

We really can't talk about product displays in a retail clothing store without mentioning mannequins. Whether your store sells beachwear, maternity clothes, baby apparel, teen apparel or anything else, chances are it will benefit from the use of mannequins. These otherwise simple store accessories allow you to display garments in a way that shows your customers how they look on the human body. While mannequins aren't exactly people, they are shaped and built in a similar fashion; thus, providing an effective tool for displaying garments in a retail clothing store.

The secret to using mannequins as garment displays is to keep them updated with new outfits. Allowing the same garments to remain on your store mannequins will gradually lower their effectiveness. Customers who have seen them before will become immune to their marketing effect. Try to get into the habit of switching up your mannequins wardrobe at least once every week for optimal performance.

Hopefully, these tips will help you make the most of your retail fashion store displays. As previously stated, this an area that shouldn't be overlooked in the world of fashion. Customers want to see clothes before they buy them; therefore, it's your job to show them everything your store has to offer. Keep this in mind and don't be afraid to try new types of displays. After all, you never know if something works until you try it.