Maximizing Product Display In a Retail Clothing Store

In the retail fashion and clothing industry, displays are a key component to success. Your store can offer the most fashionable garments at the lowest prices, but it's all for nothing if you don't display it properly. Unfortunately, far too many store owners overlook the importance of garment displays, resulting in poor sales and overall performance. If this sounds like a familiar problem, keep reading and we'll reveal some simple ways to maximize your product display in a retail clothing store or boutique.

Waterfall Hooks

One of the easiest and most effective ways to display garments in a retail store is through the use of waterfall hooks (see image above). As the name suggests, waterfall hooks are designed in a diagonal shape to allow all garments to be seen. In a traditional hanger system, only the front-facing garment is noticed by customers, which ultimately limits its effectiveness. A better option, however, is to use a waterfall hook system. Instead of relying solely on the front garment to make an impression, you'll have multiple on display for customers to look at. For the price, there's no easier or better way to display a large number of garments in your retail clothing store.

Mannequins

We really can't talk about product displays in a retail clothing store without mentioning mannequins. Whether your store sells beachwear, maternity clothes, baby apparel, teen apparel or anything else, chances are it will benefit from the use of mannequins. These otherwise simple store accessories allow you to display garments in a way that shows your customers how they look on the human body. While mannequins aren't exactly people, they are shaped and built in a similar fashion; thus, providing an effective tool for displaying garments in a retail clothing store.

The secret to using mannequins as garment displays is to keep them updated with new outfits. Allowing the same garments to remain on your store mannequins will gradually lower their effectiveness. Customers who have seen them before will become immune to their marketing effect. Try to get into the habit of switching up your mannequins wardrobe at least once every week for optimal performance.

Hopefully, these tips will help you make the most of your retail fashion store displays. As previously stated, this an area that shouldn't be overlooked in the world of fashion. Customers want to see clothes before they buy them; therefore, it's your job to show them everything your store has to offer. Keep this in mind and don't be afraid to try new types of displays. After all, you never know if something works until you try it.