Monday, June 17, 2013

Acrylic vs Metal Displays - Which Is Better?

In-store displays and signs play a critical role in the success of a retail establishment. Without them, you are essentially wasting valuable physical space in your store, which ultimately results in a loss of sales and profits. While they are simple in design, signs and displays give you the ability to market products and items to customers. Generally speaking, most in-store displays and signs are made using one of two different materials: acrylic and metal. Here we'll take a closer look at the pros and cons of each material and reveal which one comes out as the winner.

The Importance of In-Store Displays


As previously stated, in-store displays are essential to the success of practically any retail establishment. Sure, you might be able to get some sales without them, but you are leaving tons of money on the table. Using signs and displays inside your retail store will encourage customers to purchase your products, and that's the end goal for most establishments. Whether your store sells clothes, electronics, groceries, jewelry, handbags or pet supplies, you need to use signs and displays to maximize your profits.

Metal Displays


Some of the displays you'll find on the market are made using a metal material, such as aluminum or steel. Aluminum displays are inexpensive, but they also tend to damage easily. Let's face it, store displays are sure to take a beating from customers running into them and knocking them down. Cheap aluminum displays probably won't be able to hold up under this type of pressure. Steel displays are a better choice simply because they are more durable, but they are also more expensive.

One thing you'll need to be aware of with metal displays is that they are prone to rust. Anytime moisture develops on metal, it's going to lead to rusting. Just the high humidity inside a retail store is enough to cause some of the cheaper metal displays to rust. You can prolong their life by keeping them dry, but that's about the only technique for slowing down the progress of rust.

Acrylic Displays


On the other side of the fence is acrylic displays. Based on its appearance, you might assume acrylic is just another form of glass, but this isn't the case. Acrylic is an incredibly hard plastic that's crystal clear. Unlike glass, however, acrylic doesn't break easily. You can hit it, kick it and run into it without fear of your acrylic displays breaking. Yet another reason why so many stores choose acrylic displays is the weight. Holding one of these displays in your hand will reveal just how lightweight the material is.

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