End Cap Setup Tips

Just as their name suggests, end caps are shelving units which attach to the end of long gondolas Rather than allowing this space to go unused, retail stores and businesses can place end caps here to display product. Doing so opens up a whole new world of product display options, allowing business owners to move product more easily. But what types of products should you display on end caps? And how do you encourage customers to buy them? To learn the answers to these questions and more, keep reading.

Use a Banner

A typical end cap will feature a large banner or sign at the top to catch shoppers' attention. Some stores overlook the importance of end cap banners, which ultimately leads to a loss in sales. Sure, you may receive some sales here and there, but a visible banner or sign is necessary to really motivate shoppers to buy the products on an end cap. After all, most shoppers focus their attention on the actual aisles rather than the end caps, so it's up to you to get their attention.

Large Product First

Assuming you intend to display several different types of products on the end cap, it's recommended that you display the taller product first so it's easier for shoppers to see. Ideally, the tallest product should be displayed directly underneath the sign or banner. Following this method will maximize your end cap's visibility, which in turn should increase your sales.

Note: you'll probably need to adjust the shelf heights of your end cap according to your products' height. End caps are quick and easy to adjust, taking just a few minutes to raise and lower the shelves as you see fit.

Choosing The Right Products For an End Cap

Now, let's talk about which products to display on an end cap. The truth is that there's no single “best” type of product for and end cap, as every business has its own unique needs and demands. There are some general techniques, however, that will increase your chances of success when using an end cap. For starters, don't be afraid to try and push impulse buy products on the end caps. When a shopper is walking by and notices the product, they may feel inclined to purchase it even through they didn't intend to.

You can also move products on end caps that are nearing its experiment date. If you own or manage a grocery store, for instance, it would be a smart idea to sell bread or other perishables on end caps rather than counting it as shrink in a couple of weeks.