How To Display Product In a Retail Apparel Store

One of the biggest hurdles faced by retail apparel store owners is trying to effectively display their product so customers can easily see it. Storing and displaying product incorrectly will make it more difficult for customers to see, which then results in fewer sales. And unlike most other retail stores, you can't place apparel on a shelf and call it a day. To maximize your store's effectiveness, you must think outside of the box when it comes to displaying apparel and accessories...

Mannequins

Using mannequins is arguably the single most effective way to display and showcase apparel in a retail store. They allow customers to see firsthand exactly how a particular garment looks when worn on the human body. Rather than placing clothes on the shelves where customers are forced to guess what they look like, you can set up some mannequins in your store with popular garments. The bottom line is that each and every retail apparel store should invest in some mannequins. It's the best all-around method of display for retail apparel and accessories.

The only real downside to using mannequins in a retail apparel store is the amount of space they require. If your store is somewhat small, you might not have enough room to store a dozen or so mannequins. However, you can use something like a half-sized body form rather than a full-sized mannequins. Doing so will allow you to showcase apparel items without taking up as much space as a full-sized mannequin.

You don't have to limit yourself to only displaying apparel on a mannequin. Think outside of the box by venturing into accessories as well. For instance, you can compliment the look of your mannequin by accessorizing it with items such as a handbag, hat, shoes, scarf (perfect for fall and winter seasons) and even a watch. The more realistic and lifelike your mannequin is, the more of an effect it will have on shoppers.

Hanger Costumers

An alternative to traditional mannequins is to display your store's apparel using hanger costumers. If you don't know what these are, let me explain: basically, hanger customers are large free-standing poles metal poled equipped with a single hanger on top. You place garments on top of the hanger to showcase them in a similar manner as a mannequin. Of course, hanger costumers are much smaller and lighter than actual mannequins, which is why so many stores used them.