Display Tips For Retail Sporting Goods Store

Running a retail sporting goods store is no easy task. Along with the normal business-related hurdles, you'll also have to find an effective way to display your merchandise. Because of the unique shape and structure of sports equipment, displaying it in a store requires a different approach than traditional retail products. However, with a little bit of work and some ingenuity, you can effectively display your sporting goods in a functional, aesthetically pleasing manner.

Slatwall For Sporting Goods

Slatwall is a highly effective way to showcase smaller types of sporting goods. The subtle hardwood finish seems to naturally flow with most retail sporting goods stores. Of course, there are several other styles and finishes to choose from. Regardless of your sporting goods store's interior design, chances are there's a style of slatwall to match it.

Owners can easily move their sporting goods around on the slatwall thanks to its convenient "hooked" design. Just move your products around on the slatwall so there's no empty room. This is a huge advantage that will ultimately free up valuable space in your store. It's important to note, however, that slatwall is really only effective for smaller products. Larger items, such as football pads, will require a different form of display.

Sports Mannequins

You shouldn't overlook the use of sports mannequins in your retail store. These highly versatile display tools will show your customers exactly how the product looks and works on the human form. Instead of using traditional apparel mannequins, though, you can use ones that are made specifically for sporting goods (see image above). For instance, you can use a golf-swing mannequin to display a variety of golfing products, including clubs, visors, shirts, shorts, caddy bag, etc.

Sports mannequins are perfect for use both inside the store and in window displays. To get the most benefit out of them, you should constantly change and update their appearance. Allowing the same sports equipment or gear to remain on your mannequins will gradually reduce their effectiveness.

Rolling Racks

You can still use traditional rolling racks to display jerseys and other sports apparel. Not only are rolling racks inexpensive and easy to use, but they also take up a minimal amount of space. Just remember to create a strategy for your store's floor plan before adding any new rolling racks or other items. Maintaining a clear path for customers to navigate will result in more sales and ultimately more profits.