So, when is the official Labor Day holiday this year? It falls on the first Monday of September, which happens to be 2nd this year. With exactly one week until this shoppers' delight holiday, store owners need to make preparations now to gain the most benefit from it. With a little bit of work and dedication, however, you can turn your store into the perfect shopping environment for Labor Day crowds.
One type of product that seems to work exceptionally well in retail stores during Labor Day is school supplies. This is the time of year when children everywhere are saying goodbye to their summer break and hello to the new school year; therefore, parents and families will be out in full force this Labor Day holiday in search of school supplies. If your store receives a lot of young shoppers, then perhaps you can offer school supplies this Labor Day. It's a simple yet highly effective way to generate more revenue during this federal holiday.
It's a good idea to go through your store and update all of the displays with less summer items and more winter items. Labor Day is a symbol of change, with the seasons beginning the transition from summer to fall. As a result, customers will likely be on the lookout for cold-weather clothing and items.
Of course, you should also offer plenty of 'attractive' sales and promotions on your store's typical product inventory. Labor Day shoppers expect to find exceptionally good sales on this holiday, so bring them in with huge discounts and deals. Advertising a "40-50% off" sale is sure to draw shoppers into your store. Another idea is to give away free accessories or items with a certain purchase. For instance, if a customer spends $100 or more in your store, perhaps you can give them a free scarf or hand bag.
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