Setting up a window display in your
apparel store is a simple yet highly effective way to attract
potential customers. As people walk by your display, they will notice
your product and hopefully want to check it out for themselves.
Getting potential customers in the door is the first step to making a
sell, and a window display is a pivotal tool that will help you
achieve this and more. However, there are some things you should know
before attempting to set one up.
Tell a Story
I've said it before and I'll say it
again: the secret to creating an effective window display is to tell
a story. This rule holds true for all retail establishments, but it's
especially true in the apparel store industry. Pulling a large shelf
filled with various shirts, pants and other apparel garments in front
of your store's window isn't going to cut it. Customers will have
little-to-no connection with lacking window displays such as this.
So, how do you tell a story in an
apparel store window display? The most effective way to convey a
story is by using a mannequin. Shoppers naturally relate to
mannequins, envisioning themselves in place of the mannequin. You can
use this to your advantage by setting up a theme or story that
includes well-dressed mannequins displaying your store's product.
Tips on Setting Up Mannequins In a Window Display
- Stick with a single type of mannequin. Filling your window display with several different styles and shapes of mannequins will create a cluttered, messy appearance that does your store no justice.
- Don't limit yourself to only displaying traditional apparel item on your store's mannequins, but also include accessories like jewelry, handbags, caps, etc.
- Play around with your mannequins' positions to accurately convey a story. For instance, you could raise the hands of your mannequins so it looks like they are playing volleyball.
Keep The Windows Clean!
I always cringe when I walk by a retail
store's window display that has dirty windows. It only takes a couple
minutes to go over the windows with a class cleaner, and doing so
will drastically improve the display's aesthetics and overall appeal.
Allowing your windows to gather dust and dirt will take away from its
natural beauty, which ultimately reduces its effectiveness at
attracting potential customers to your store.