Selecting a Niche For Your Retail Clothing Store

Retail fashion is a cutthroat industry that's becoming increasingly difficult to enter. With the national brand name store companies spending millions of dollars in advertising, smaller fashion stores struggle to stay afloat. The bottom line is that you have to set yourself apart from other stores by focusing on a specific niche. Doing so will give customers a reason to visit your store rather than some of the larger national stores. But just what niche should you build your clothing store around? If you are having trouble choosing one, keep reading to learn the steps to selecting a retail clothing store niche.

Why Niches Are Important For Retail Fashion

Niches are important in the retail fashion industry for a number of different reasons, one of which is the fact that it creates a specialized theme for your store. For instance, customers will feel more inclined to visit "Kim's Dresses" if they are searching for a dress rather than visiting some generic national clothing store. As a result, you'll likely gain a strong following because of your store's specialized focused. The principle of building a store around a niche works in a variety of businesses, fashion included.

Choosing a Niche That Interests You

One of the biggest mistakes entrepreneurial store owners make is choosing a niche simply because it's profitable or "in demand." While this may seem like a good idea on the surface, it ultimately ends up failing because the owner isn't knowledgeable on the subject. Instead of choosing a niche based around its "profitability," you should choose one that interests you. Doing so will allow you to apply your knowledge and experience on the niche to your business.

There are countless different options available when it comes to choosing a niche for a retail clothing store. As previously stated, you should choose one that's naturally interesting to you. Not only will this give you a knowledgeable edge, but it will also make your job more enjoyable. Check out our niche list below for some ideas. Remember, these are just a few of the MANY fashion niches available.

Here are just a couple idea for niche clothing stores:

• Swimwear
• Maternity clothes
• Big and tall men's clothing
• Baby and infant clothing
• Teen clothing
• Dresses
• Tuxedos
• Hip and trendy apparel
• Plus-sized apparel
• Custom-tailored clothes