Setting up a window display in your apparel store is a simple yet highly effective way to attract potential customers. As people walk by your display, they will notice your product and hopefully want to check it out for themselves. Getting potential customers in the door is the first step to making a sell, and a window display is a pivotal tool that will help you achieve this and more. However, there are some things you should know before attempting to set one up.
Tell a Story
I've said it before and I'll say it again: the secret to creating an effective window display is to tell a story. This rule holds true for all retail establishments, but it's especially true in the apparel store industry. Pulling a large shelf filled with various shirts, pants and other apparel garments in front of your store's window isn't going to cut it. Customers will have little-to-no connection with lacking window displays such as this.
So, how do you tell a story in an apparel store window display? The most effective way to convey a story is by using a mannequin. Shoppers naturally relate to mannequins, envisioning themselves in place of the mannequin. You can use this to your advantage by setting up a theme or story that includes well-dressed mannequins displaying your store's product.
Tips on Setting Up Mannequins In a Window Display
- Stick with a single type of mannequin. Filling your window display with several different styles and shapes of mannequins will create a cluttered, messy appearance that does your store no justice.
- Don't limit yourself to only displaying traditional apparel item on your store's mannequins, but also include accessories like jewelry, handbags, caps, etc.
- Play around with your mannequins' positions to accurately convey a story. For instance, you could raise the hands of your mannequins so it looks like they are playing volleyball.
Keep The Windows Clean!
I always cringe when I walk by a retail store's window display that has dirty windows. It only takes a couple minutes to go over the windows with a class cleaner, and doing so will drastically improve the display's aesthetics and overall appeal. Allowing your windows to gather dust and dirt will take away from its natural beauty, which ultimately reduces its effectiveness at attracting potential customers to your store.