Avoid These Common Retail Fashion Store Mistakes

Starting a retail boutique fashion store is no easy task to say the least. If you plan on maintaining a successful and profitable business model, you must battle your way through the big-name competitors that have already cemented their stance in the market. For small boutique stores, this can seem like a daunting task with a never-ending uphill battle. Here we'll take a look at some of the most common mistakes made in the world of retail fashion and why you should avoid them.

Mistake #1 - Poor Window Display

Let's face, small fashion stores need to work ten times harder just to bring customers through the doors. Since the store probably isn't a household name like the big-name stores in the business, they must use alternate means to drive customers in. It's an all-too-common mistake to setup the window display poorly or without any real sense of direction, which ultimately results in fewer customers. The bottom line is that you should take the time to create an attractive, functional window display that tells a story. Don't just throw up some of your best-selling items, but instead use eye-catching colors and bold outfits to really draw attention to your store. This will spark the curiosity of nearby pedestrians and shoppers, and hopefully bring them into your store.

Mistake #2 - Not Keeping Up With The Seasons

As the seasons change, your store's inventory needs to change as well. People use the seasons throughout the year as a time to update their wardrobe with different colors and styles. While a plain-colored sweater and jeans may work well for the winter months, it's probably not the best choice for the spring months. Spring is a time when new colors blanket the landscape through blooming plants and flowers; therefore, wardrobe and outfits should mimic these changes. Keep your store's inventory up to date with the ever-changing seasons so it will remain relevant to customers' interests.

Mistake #3 - No Special Sales or Promotions

Sometimes all it takes to drive more revenue for your small fashion boutique is to offer customers special sales and promotions. Customers want to feel like they are getting a good deal on their purchase, and promotions are the perfect way to accomplish this. You can collect customers' email addresses during their checkout and send them 10-20% coupons. After receiving these coupons, customers will hopefully return and spend even more money at your store. It's a win-win situation that helps both your store and the customers.