Tips For Throwing a Re-Grand Store Opening

Throwing a 're-grand opening' is a simple yet highly effective way for retail store owners to attract new customers while notifying them of any new changes to their business. Some store owners throw them after performing major renovations, while others throw them for no reason. In any case, they are almost certain to have a positive effect on the business as a whole. To get the most benefit from your store's re-grand opening, however, there are a couple of things you should know.

Identify The Goals of a Re-Grand Opening

The first step in throwing a re-grand opening is to identify your goals. Ask yourself -- what do I hope to accomplish from throwing this event? In most cases, you'll have a primary goal and secondary goal. Perhaps your primary goal is to attract more customers and sales, while your secondary goal is to notify customers of a new layout or decor in your store. These are just a few examples of common goals with re-grand openings in retail stores.

Identifying your goals for a re-grand opening will give you a better idea of what's necessary for success. Assuming your primary goal is to attract more customers and sales (always a positive goal to have), you should probably run some special discounts and promotions to maximize revenue.

Re-Grand Opening Setup

With your goals clearly defined, you are now faced with the task of setting up a re-grand opening. If you need a little inspiration, don't be afraid to check out re-grand opening events of other retail stores and businesses. While the exact details vary from store to store, you'll find that most successful large-scale businesses throw celebratory re-grand openings with lots of balloons, confetti, streamers, etc. This creates a fun, laid-back mood that shoppers enjoy.

Don't be afraid to ask friends, family members or even some of your store employees for help setting up the re-grand opening event. Just a couple extra set of hands on deck can prove immensely valuable during this process. And besides, they will provide constructive criticism over which decorations are attractive and which ones aren't.

Market Your Re-Grand Opening Event

Of course, a re-grand opening event is only successful if people actually know about it. The sight of a large 'Re-Grand Opening Event!' banner in the front of your store is bound to attract some shoppers, but ultimately you'll need to spread the word through in-mail advertisements, social media, flyers and word-of-mouth to truly generate the most revenue.