How To Attract More Customers To Your Retail Electronics Store

Looking to attract more customers to your retail store? I think most retail business owners would say yes to this question. Common sense should tell you that the more customers your store has, the more sales it will produce. Rather than relying strictly on word-of-mouth and 'dated' marketing methods, however, you should consider some of the high-tech methods listed above.

Create a Smartphone App

One incredibly effective high-tech solution to attract more customers is to create a smartphone app for your store. Dozens of the country's top retailers currently offer their own apps for Android and/or iOS, allowing them to reach out to a new customer base. There are a couple of different ways to approach an app for your retail store, one of which is to create a game. Smartphone users love to pass the time away with simple games, so this idea is bound to generate some downloads. Another option is to create a smartphone app consisting of sales, promo codes and discount news for your store. Penny-wise shoppers will download and use this app to save money on their next shopping trip.

Of course, some retail store owners may turn their head at the idea of creating a smartphone app simply because they have no previous experience in this field. While coding a functional app is a painstaking process that require skill, you can always hire one of the many companies out there to handle it for you. Don't be afraid to email various app development companies for custom quotes on your project.

Social Media Engagement

If you aren't actively updating your social media networking accounts on a regular basis, you're missing out on of the easiest ways to attract new customers to your retail store. Facebook is a powerful marketing tool that store owners oftentimes overlook. if you haven't done so already, take a few minutes to create a business account here. Use the official name of your retail store so customers can easily find it. Also, be sure to add a custom profile pic and cover page to add more depth and professionalism to your account.

A Facebook page is only useful for retail stores if it's updated frequently. Allowing your page to grow stagnant will discourage customers from viewing it. So, how often should you update your Facebook business page? There's really no easy answer to this question, as it depends on your specific niche, clientele, etc. A good rule of thumb, however, is to update it at least a few times a week. This should keep customers interested and engaged, which also increases the chance of them sharing and 'liking' your posts.