Tips For Setting Up Checkout Aisles and Counters In a Retail Store

One of the most underestimated areas in a retail store are the checkout aisles and counters. When you are busy worrying about inventory, shrink, shipments and bringing customers through the door, it's easy to overlook this part of your business. The fact is, however, that setting up your checkout aisles and counters in a more attractive and pleasing manner will result in a greater sales; and that's something every store owner should seek. So, how are you supposed to accomplish this? Keep reading and we'll reveal some essential tips and tricks for setting up checkout aisles and counters in a retail store.

Checkout Shelving

Each checkout aisle should be made with shelving on both sides to offer customers certain one last chance to buy product. The key thing to remember when choosing your checkout aisle product is that it needs to be somewhat of a spontaneous purchase. After all, your customers have probably already picked out the items they came to your store to purchase. Some spur-of-the-moment products include snacks, lip balm, key chains, beverages and really any other type of fun accessory. Try to think outside the box by choosing items that aren't on the everyday "milk n eggs" list.

Merchandiser Displays

In addition to shelving, you should also use merchandiser displays around your checkout aisles. Doing so will allow you to display special offers and promotions to your customers while they are waiting in line to checkout. Studies have shown that customers are more likely to view displays when they are waiting in a line, so use this to your advantage by showing them what sales your store currently has. It's a simple way to give your customers one last exposure to a billboard or advertisement, which could in turn generate more sales in the future. You can fill merchandiser displays with basic product adverts, or you can use them for special in-store promotions.

Move Product Fast

Do you need to get rid of certain product in a hurry? If so, try moving it up closer to the counters and checkout aisles. By placing the product closer to the checkout aisles, it will naturally receive greater exposure; thus, increasing the speed at which it's sold. This is helpful for reducing your store's overall shrink by getting rid of products in a hurry. Just remember to occasionally go back through the items here and replace them with new ones. People get tired of seeing the same products over and over, so keep your checkout aisles updated with new items.