3 Ways To Move Product Faster In a Retail Store

Allowing product to sit unsold on your store's shelves for several months is a poor business strategy that will ultimately hurt your sales in the long run. If a customers aren't purchasing a particular product in your store, then you'll need to use some creativity to help push it out the doors. In turn, this will allow you to fill the space with product that is selling well. But how exactly do you move product that customers don't seem to purchase? Keep reading to learn 3 incredibly easy ways to move retail product faster and more efficiently.

#1) Mark It Down To Clearance

Arguably, one of the easiest ways to move product in a retail store is to mark it down to clearance. Shoppers are naturally attracted to the clearance rack, so use this to your advantage by placing old/hard-to-sell products here. Whether your store sells apparel, electronics, groceries, sporting goods, pet supplies or basic convenience items, you can always toss up a clearance aisle to move stubborn product faster.

Of course, you can't expect to sell clearance product for full price. In order to keep it moving fast -- rather than wasting valuable real estate in your store -- you need to mark it down to an attractive price. Don't be afraid to discount your clearance products by 30, 40 or even 50%.

#2) Display on End Caps

Another simple yet highly effective technique retail store owners use to move product is displaying it on end caps. If a particular product is currently being stored/displayed in some obscure location that doesn't receive a lot of attention by shoppers (if any), there's a good chance this technique will work. By moving the product to the end of aisles (fixtures known as end caps), shoppers will notice it more when they are browsing through your store, and this translates into more sales. Just remember to mix your end cap displays up on a regular basis, as using the same product here over and here will reduce their effectiveness.

#3) Advertise It

A third solution to moving product faster in a retail store is to invest some of your time and resources into advertisements. For instance, you could send out a print advertisement through the mail showcasing product that you're having a difficult time selling. The increased exposure gained through advertisements such as this will draw in shoppers with the sole purpose of purchasing it.